Alberta Watch is an affordable timepiece now available on Kickstarter. The watch features a Quartz Miyota 2115 movement, 50M Water Resistance, 41mm case, Mineral Crystal glass, lumed hours and hands, and easy to replace battery with a snap case.
I think the easy to replace case is a nice feature since taking it to the mall will cost you $10-$15 for them to replace the battery. The watch comes in a classic design with two dial choices of blue or green and two standard straps in black or brown or optional Saddlemaker strap.
The watches are available for as little as $50US early bird(currently $65) and would make a nice gift for yourself or someone else.
Check out the Kickstarter page HERE