Founder Samuel Tay based out of Singapore launch a new Micro Brand Reverie and first model called the Sea-Spirit. The company skipped the crowdfunding route and is selling the watch directly to consumers in a limited 125 piece Edition. The two models you can choose have either a black dial or blue dial watch. The nautical inspired timepiece sells for $420 and comes with a 1 year international repair warranty.

The Sea-Spirit is presented in a nice leather gift box and the watch includes an extra black sailcloth inspired watch strap. The Sea-Spirit comes with a brown leather strap with butterfly clasp. Both straps include convenient strap-change (CSC) design function for effortless changing of straps. I am a big fan of quick changing straps as the spring bar tools tends to damage the watch case and strap. The convenient strap-change makes it easy to swap straps in seconds for a new look.

The watch features a unique Guilloché dial inspired by sea waves. The Guilloché dial transforms under different lighting conditions. As the dial hits the light it’s almost looks like the dial is moving in a wave-like matter. The squarish cushion case measures 41mm diameter with 47mm lug to lug. I found the watch to be a perfect size for my 7 inch wrist. The polished and brushed case is full of nice angles that show off the polished and brushed metals.

The white numerals is highly readable with a small seconds hand offset to the 5. You will find a date window at 3 o’clock with thick hours and minutes hands that are lumed. The Sea-Spirit also features Sapphire crystal with inner anti-reflective coating, Automatic Miyota 8218 movement, and 10 ATM water resistance.

The Reverie Sea-Spirit was one of my favorite watches released in 2015. The limited edition timepiece is a must have for any watch collector. The unique sea wave dial alone makes this different from any Micro Brand I have reviewed. At $420 you are getting a great value for watch that only a few will have a pleasure to own.

Sea Wave dial
Rich blue dial
Watch that looks good in all angles
Perfect everyday watch for casual and formal wear

Would prefer 9015 over Miyota 8218

Buy this limited edition blue sea wave dial 125 piece watch HERE

Hastings & Co offers up a timeless classic minimalist dress watch that is a mere 6mm thick. In comparison it is 1mm thinner than the Rossling & Co quartz watch. The watch size is a perfect 40mm that should fit your dress shirts rather easily. Hastings & Co created the perfect watch to wear on special occasions, the office and on dates.

The Hastings & Co is a beautiful watch that weighs almost nothing and has the feel of luxury. The watch has a rose gold plated case and rose gold indices with a white dial. The second hand is black and the watch features a premium genuine leather embossed crocodile strap. The company opted for a scratch resistant Sapphire Crystal instead of the cheaper Mineral crystal found on other watches. The Hastings & Co Rose Gold Classic Edition Watch is powered by a Swiss Quartz Movement.

The watch can easily change straps from the calf crocodile straps to the Nato strap options. You can order additional straps directly from the site HERE Hastings & Co offers a Rose Gold case and Silver case with options for crocodile leather strap, genuine leather straps in black or brown, or two Nato strap options.

The Hastings & Co classic edition watch can be dressed up with crocodile or genuine leather straps or worn casually with the Nato options. The watch is a perfect everyday watch to wear at the office, special occasion or just hanging out with friends. Everyone needs a nice slim dress watch in their wardrobe and this is perfect for the recent graduate, young professional, or groomsmen to wear. An affordable timepiece that I am glad to have in my collection.

Premium looking dress watch
Rose Gold case
Crocodile embossed calfskin strap
Sapphire Crystal

Maybe too plain for some people’s taste

Buy it now HERE

Disclosure: Manufacturer supplied review sample for review

Parr & Co. Watches has launched their first timepiece that rivals luxury brands. The company focuses on minimalist design and superb fit and finish. The cases are super slim and come in gold or silver plated 316L surgical grade stainless steel. The case measures 40mm by 7mm and the watch face features sapphire crystal.

The watch is powered by a gold-plated Swiss Ronda 1069 movement with six jewels. The watch also features a remote sweep second hand placed 6.3 mm from the center. The clean white face is paired with Roman numerals and French Losang style watch hands. The watch comes in both gold and silver with bands of black, brown, red, blue and gray in leather, silicone or herringbone with a butterfly clasp. A 20 mm lug makes setting the watch easy. Parr & Co Watch is water resistant to 5 ATM.

The watch can be purchased for as low as $140 on Kickstarter HERE

DuFa originates from 1920 in Leipzig, Germany and was registered by the famed Etzold & Popitz watch and clock factory that produced its best work before WW2. The company produces classic, timeless German designed timepieces around the Bauhaus design. I had a chance to check out the Gotha GMT watch by Deutsche Uhrenfabrik and here are my thoughts.

The Gotha GMT features dual time, sub-seconds dial at 2.5, applied bar markers, and a cushion case. The watches comes in 5 configuration with which I chose the Gold case. Other features include a Swiss Quartz 2 Hands Multifunction(Small Second, Date and GMT), 40mm case, 11mm thickness, Gold Ionic Plating, and genuine leather strap.

MODEL: DF-9005-03
MOVEMENT: Swiss Parts Quartz 2 Hands Multifunction (Small Second, Date and GMT)
CASE: 316L Stainless Steel
CASE COLOUR: Ionic Plating – Gold
BAND: Genuine Leather Strap
BUCKLE: Strap Buckle
BAND WIDTH (mm): 20/18
WARRANTY: 2 Years International

The Gotha GMT by DuFa is a classic dress watch with GMT function. The German Made watch excludes class and elegance. I like the modern size case and the Bauhaus design of the Deutsche Uhrenfabrik watches.

9.5 Out of 10

The DuFa Gotha GMT is reasonably price at €320.00 and can be purchase today HERE

Disclosure: Manufacture supplied review sample

Elliot Havok successfully funded the Havok Watch on Kickstarter and now the watch is available directly to the consumer for around $95. Everyone needs an everyday watch that they can tell the time and are on time for appointments and meetings. The Elliot Havok Oxford Havok Watch is a blend of style and functionality.

Case Diameter: 39 mm Case
Thickness: 7.5mm
Face Diameter: 35 mm
Band Material: Genuine Leather Band
Band Max/Min Length: 20.5cm/15.5cm
Band Width: 20 mm
Total Weight: 37g
Case Material: Carbon Steel Alloy
Back Plating: Stainless Steel
Clasp: Standard Buckle Clasp
Clasp Material: Stainless Steel
Dial Window Material: Crystal Mineral Glass
Display: Analog
Movement: Japanese Hattori (Seiko) VX32 Quartz
Date Function: Yes
Seconds Function: Yes
Water Resistant: 3 ATM / 30 Meters

The Elliot Havok Oxford Havok Watch features a beautiful silver dial, black strap with Woven Glen Plaid Trim on the back, Japanese movement, mineral glass and 3ATM water resistance. The unisex watch can be worn by both men or women and is the perfect 39mm size for both. The watch strap features reinforced holes and a plaid back that peaks out in the front. The Japanese Hattori (Seiko) VX32 Quartz is reliable so you never late for a meeting or appointment. The date function is useful when you fill out a form. The overall style is perfect for the classic gentlemen and can be worn as a daily watch.

Elliot Havok continues to offer great products at a fraction of other companies. They use crowdfunding to fund their new projects and sell at lower cost than the competitors. The Elliot Havok Oxford Havok Watch is a fun watch that will go perfect with your wardrobe.

9 Out of 10

Buy it now HERE

Disclosure: Review unit

Vierra Watches was created to bridge the gap between durable and stylish watches. Vierra watches is confident in their high quality materials used that the company offers a lifetime replacement warranty. Most companies offer a 1-2 year warranty when the watch starts to break down. With the Vierra watch you do not have to worry about the watch breaking down as the watch is backed forever as long as you own the watch.

The Vierra Watch heading to Kickstarter soon will feature 42mm surgical grade stainless steel case, Sapphire Crystal display, 100M water resistant, and Custom Miyota Japanese quartz movement. The watch will have options for leather strap, metal bracelet, and rubber straps.

We at Watch & Worn have reviewed Vierra’s first release posted HERE so I can comfortable say that this company will deliver a fantastic watch.

The company designed the watch with a sleek, minimalist design that is perfect for the boardroom or at the beach. The Vierra watch was produced for the active lifestyle with a motto of “do what excites you”.

Vierra watches will be launching on Kickstarter in late 2015.

Watches available for over 50% off retail
Normal price is $125, available for $59 during campaign
Be the first to know when we launch by signing up at www.vierrawatches.com

This is my first Magrette and I am very excited to review the brand that I heard a lot about from the watch community. I have networked with many new watch startups and Magrette is the gold standard for running a business. They offer great value, amazing quality timepieces and superb customer service to all it’s customers. Magrette is well known for it’s legendary professional diver series Moan Pacific Professional and now branching out to some unique and innovative. The Leoncino aka Little Lion was inspired by 1960’s. This was a time you can find inspiration in design from cars, motorcycles, films and architecture. Magrette founder Dion McAsey wanted to explore new designs and the squarish case design offers something different from the other models in Magrette’s catalog.

Movement: 9015 Miyota with hacking seconds
Case diameter: 42mm excluding the crown
Case finish: 316L Stainless Steel (polished top and brushed sides with bead blasted back)
Crown: Screw down crown.
Crystal: Sapphire (double domed), AR coating.
Dial and hands: old radium color Super Luminova
CASE BACK: See-through (sapphire) case back , DLC with anti finger-print coating
Water-resistance: 200m/20ATM Water resistance
Strap: Leather tan strap with white stitching, remborde edge, lorica linning
Price: $625.00 plus $30.00 USD shipping worldwide.
Movement: Miyota 9015

Magrette includes its new signature case with the Leoncino watch. The signature case securely stores your watch in a leather style zipper case that is perfect for travel. The case has room to fit an extra strap and a spring tool. The removable leather envelope pouch can be used for your checkbook, cash or documentation for the watch.

The Magrette Leoncino features a 42mm cushion style case, Miyota 9015 movement, Sapphire double domes and AR coated crystal, 200m water resistance and premium leather tan strap with white stitching. The cushion style case gives it a unique look with a polished metal face and brushed steel sides. The buckle also features the high polished finish with the side profile featuring brushed steel. The mirror finish of the Leoncino gives it a great look from all angles. The white dial is beautiful with rose gold hands/blue seconds and chapter ring with Magrette etch into it. The dial and hands are lumed with old radium color Super Luminova and makes reading the dial at night a breeze. The back features a PVD caseback with the display window.

Magrette has switch to the new Citizen Miyota 9015 to power it’s watches and this is a solid movement that falls between the ETA 2824 and 2892. The 42mm case is the perfect size for me as 45mm is too big and 40mm is too small. The leather strap by Magrette feels of premium leather and one I would buy separately as it’s that good. The 200M water resistance provides ample ability to use this to the pool, water sports or any other water related activity. I personally prefer no date as it’s too much hassle setting the correct date over and over again on an automatic watch. The Little Lion is a watch that makes an impression each time you wear it.

Leoncino is a limited edition piece that only 667 will be produced and will be highly sought after by collectors. The watch looks great dressed up or in casual attire as well. The $625USD price tag is more than reasonable for a watch that feels like it cost several thousand dollars. Magrette has delivered a watch with retro appeal with unique case and solid movement for a reasonable price. The Magrette Leoncino is my current favorite of all the watches I have reviewed.

9.8 Out of 10

Buy it now HERE

Disclosure: review unit

Frank Diamond was created by two friends by the name of Frank Lewis and Domenic Diamond who share a love for watches. The two friends have a vision to create unique watches with a mix of art and engineering. The company took inspiration from watch designers and well known structures such as he Eiffel Tower, Sydney Opera House, Empire State Building, Big Ben, and St. Paul’s Cathedral. The main structure that called out to Frank and Domenic was the San Francisco Golden Gate Bridge.

Frank Diamond uses hand drawn designs to create a different kind of watch. The features a 40mm case perfect for almost every guy. The watch also features Ronda 704 movement, Sapphire Glass, 5ATM water resistance, 20mm genuine leather strap and butterfly clasp with engraved buckle.

The San Francisco Watch can be yours for the early bird price of $99 through Kickstarter HERE

Last year I followed several new watch startups launch their first watch to the market on Kickstarter. I am finally able to review several of the watches that ended up getting funded. The Erroyl Heritage watched ending up with $40,972AUD of its initial goal of $15,000AUD. The E30 is a nice blend of elegance and style with an automatic movement. Australia has been a hotbed of great new watch companies and Erroyl plans to be at the top of the heap with long-term future in mind.

ERROYL is an Australian watch company that launched in 2014 with the focus on designing refined, elegant and enduring mechanical watches. ERROYL is a touch of Earl and a dash of Royal. Inspired by the Anglo-Saxon title of Earl – meaning a member of the nobility – ERROYL produce refined timepieces that imbue elegance, respect and longevity.


40mm diameter, 316L marine grade stainless steel case
10mm case height and 20mm lug width
Exhibition case back
Japanese Miyota Cal. 9015 movement (automatic and hand winding), 24 jewels and 28,800 vibrations per hour
Approximately 42 hour power reserve
Flat scratch resistant sapphire crystal (front and back)
Anti-reflective coating (underside)
20mm black genuine leather alligator grain strap (tang buckle)
50m / 5ATM water resistance
Luxury leather display box

Erroyl is the brainchild of Wes Knight who enlisted a couple of friends to start a new line of watches under the Erroyl brand name. While the first watch was launched on Kickstarter, I’m told future watches will be sold directly to the consumer through their website. This will allow Erroyl to offer the best prices and maintain the highest quality.

The watches come in black, white, and rose gold with brown and black straps. The Erroyl watch uses the Japanese movement Miyota 9015 that has been proven to be reliable and a favorite amongst Micro brand companies. The watch also features Flat scratch resistant sapphire crystal, 10mm case height and 20mm lug width, exhibition case back, and 50m water resistance. The company did not skimp when it came to the Flat scratch resistant sapphire crystal that is on both the front and back of the watch. Many brands tend to use cheaper mineral glass for the caseback. The Erroyl watch comes in a nice leather display box perfect for gift giving.

The 40mm case is a great modern size for a dress watch. The watch is superbly made and comparable to watches such as entry-level Swiss Tissot Le Locle or a Hamilton Visodate. The deployment clasp strap which was a stretch goal for Kickstarter backers adds another layer of sophistication. The watch is versatile in that it can be worn with a polo, blazer or suit and not look out of place. For a first time model, the Erroyl E30 is refined and well polished compared to other watches that I have reviewed. The black dial is simply stunning with its textured concentric circle pattern and when the watch face hits light the sunburst effect is in full force. The watch has applied hour markers with Roman numerals markers at three, six, nine and twelve.

The Erroyl watches is available for an amazing $300.79USD making it one of the best bang for your buck automatic watches available. I cannot think of another watch at this price point with the features and design that Erroyl watch offers. Erroyl E30 Heritage watch hits all the check marks I’m looking for in a timepiece to wear at the office or going out with friends. If you’re looking for a luxury watch without the huge price tag then the Erroyl E30 would be fine choice to add to your collection.

96 out 100

Buy it now HERE

Disclosure: Review sample

ChapterTen Watches is a modern, minimal, affordable watch launching on Indiegogo. The watch features a 42mm stainless steel case, genuine Italian leather strap, Japanese movement and hardened crystal mineral glass. The watch is backed by a 2 year warranty for added assurance. The ChapterTen Watch is available for $59 for one, $109 for two or $149 for all three watches. 10% of profits are donated to our non-profit partners around the world helping others tell great stories. The watches will retail for $89.00 once the crowdfunding campaign is over.

The company has raised 495% of funding with 18 days to go.

Check out the Indiegogo campaign HERE