Lew & Huey a microbrand that has successfully launched several watches through Kickstarter has a new Brand Ambassador. The company just announced Matt “the Immortal” Brown as the new Brand Ambassador for Lew & Huey watches. Matt Brown is currently the #5 ranked welterweight in the UFC.

Brown rose to fame with his stint on The Ultimate Fighter and his rise afterwards facing the best fighters in the division. His heart of a champion and fierce competitiveness makes him a fan favorite. Matt Brown will face Tarec Saffiedine with the potential future shot at the title.

via Lew & Huey

Hi everyone,

I am super-stoked to make this announcement, because I’ve been a fan of this guy’s for years. I’d like to introduce anyone who doesn’t know him to #5 ranked UFC Welterweight Matt “the Immortal” Brown, our new brand ambassador.

Some of you know I’ve been a fan of the UFC for years, and I’ve been watching the progression of Matt’s career since his time on the cast of The Ultimate Fighter reality show, cheering for the Ohio native, and being amazed at the guy’s heart and guts.

If you haven’t seen him fight yet, you’ve been missing out. Matt’s been on an absolute tear through the welterweight division of the UFC. His May 2014 fight with Brazilian fighter Eric Silva in front of his home town crowd was quite possibly the fight of the year, if not the decade, no exaggeration. I’ve seen it twice, and even the guys calling the action said it was the greatest fight they’d ever seen – and that was just at the end of the first round (Matt stopped Eric by TKO in the third).

Matt’s never-quit attitude, his come from behind victories, and gritty, “grind it out” style has made him a fan favorite. And with a nickname like “The Immortal”, who better to represent Lew & Huey, when our brand name means rebirth?

You can follow Matt on Twitter and Instagram, and be sure to watch as he beats the snot out of Tarec Saffiedine at UFC Fight Night on February 14th. One more win, and he gets a shot at the welterweight title, and current champion Johnny Hendricks. When I spoke to Matt, I asked him if he thought he could beat Hendricks. Not unexpectedly, he didn’t hesitate, “Yeah, I’d beat him tomorrow.”

One last thing before I wrap up… Thanks to everyone who’s backed our current Kickstarter project for the Legends Racer. If you haven’t visited the project page yet, please do, and even if you can’t back the project, please use the buttons under the video to share a link on Facebook and Twitter. THANKS!

Chris Vail
Lew & Huey

Panzera has released a new automatic 47mm pilot watch. The watch features a selfwinding mechanical movement, 47mm case, 40 hr power reserve, 11mm thickness, 50m water resistance and hardened mineral crystal.

The Panzera Fleiger F47 can be purchased on the site for €325 (ex VAT). Buy it now HERE

Cosmos Marketing has acquired U.S. brand Xetum. Cosmos Marketing will be the sole owner of Xetum. As part of the deal each brand will remain loyal to it’s core values and design philosophies. Cosmos Marketing intends to offer more sales opportunities, more products and product variations in the future.

“Acquiring Xetum fulfills our vision of bringing unique, affordable luxury watches to the marketplace. From our first exposure to Xetum, we were very impressed by Jeff Kuo’s commitment to craftsmanship, quality and style, and we recognized the potential of this distinct, boutique brand. We share the same goals and values.” Benzi Rosenski,Cosmos President

“We are excited to have Xetum become part of the Cosmos family. The Xetum and Torgoen brands both offer Swiss made instrument-style watches in a unique modern aesthetic, and we believe the acquisition will help introduce many new enthusiasts to both of our brands.” Jeff Kuo, Xetum founder.

via Watchuseek